So you keep hearing that experience.com will boost SEO and help you Win Local, but what does that even mean?
What is SEO?
SEO or search engine optimization is the process of growing the quality and quantity of your website traffic by increasing the visibility of your website to users of a web search engine. SEO considers what people search for, the actual search terms or keywords typed into search engines. For example: "used cars near me."
SEO is important because when websites rank higher in search engine results, these visitors can then potentially be converted into customers. The amount of unique IP addresses that spend time on your page helps to drive engagement. Engagement can include your number of reviews, relevant content, and the number of clicks on your experience.com page. When thinking of SEO remember engagement & relevance helps.
How enabling the Facebook, Twitter & LinkedIn connection from experience.com boosts SEO
Experience.com has the ability to automatically post your great reviews to your Facebook Business page, LinkedIn profile, and Twitter. This creates organic content that drives your SEO, relevance, and engagement.
The more social networks you connect means the more places that experience.com can share your content, boosting relevancy, clicks, time spent on your page.
Experience.com API & Your SEO
experience.com's public pages (your public-facing profile) are developed to make your content easily readable by Google. Our system detects Google's crawlers to provide unique content about your page which helps drive your SEO.
Using our API is the first step to building more SEO content. However, using it correctly is important.
- Displaying all Reviews on your experience.com profile. Let’s think of a customer who considers ‘Trustworthiness’ while searching for a loan officer. They come to your experience.com profile and the only visible reviews are the 3 most recent and none of them mention "Trust," but the 10th review does; this is a potential customer that will move on because the content is not relevant to them.
- Linking: With our API, every time we automatically post a review to your Facebook Business Page, LinkedIn, and/or Twitter accounts. This drives more traffic to your site as well as increases your SEO rankings.
If you are interested in our API, please contact your company's experience.com administrator. Our documentation can be viewed here: https://www.experience.com/api-portal/
Five Ways to Improve your SEO
- Publish Relevant Content
Experience.com supports this effort by posting completed reviews from your customers on your experience.com profile as well as sharing those reviews on Facebook, LinkedIn, & Twitter.
Quality content is the number 1 driver of SEO rankings and there is no substitute for great content. Think about how a customer searches for information, phrases like: “home loans”, “loan office”, “mortgage company near me," and include those key-words & phrases as much as possible on your experience.com profile.
- Update your content regularly
You’ve probably noticed that we feel pretty strongly about content. Well, Search engines do too! Regularly updated content is viewed as one of the best indicators of a site’s relevancy, so be sure to keep it fresh. You can do this by filling out your profile completely and updating your Title, about me section, and adding video and images to you experience.com profile and websites.
When designing your website, each page contains a space between the <head> tags to insert metadata, or information about the contents of your page. If you have an experience.com public page, we have already pre-populated this data for you:
-Title Metadata is responsible for the page titles displayed at the top of a browser window. It is the most important metadata on your page. If you have an experience.com public page, we have developed an automated system for creating the meta title for each webpage.
-Description Metadata is the textual description that a browser will use in your page search return. Think of it as your site’s window display—a concise and appealing description of what is contained within, with the goal of encouraging people to enter.
-Keyword Metadata are the search phrases that people type when they want to find your page. You’ll want to include a variety of phrases. However, if your list becomes excessive, the browser may completely ignore the data. As a general rule, try to keep it to about 6-8 phrases with each phrase consisting of 1-4 words. A great example would be "loan officer."
- Have a Link-Worthy Site
Focus on creating relevant links within the text. Instead of having “click here” links, try writing out the name of the destination. “Click here” has no search engine value beyond the attached URL, whereas “Connect with ‘Your Name’ ” is rich with keywords and will improve your search engine rankings as well as the ranking of the page you are linking to.
- Use Alt Tags
Always describe your visual and video media using alt tags, or alternative text descriptions. They allow search engines to locate your page, which is crucial—especially for those who use text-only browsers.
For more thoughts on SEO, check out this Coffee Break Chat: